Paid growth is getting more competitive and expensive by the minute, making genuine relationship-building more important than ever.

But how do establish yourself as an authentic brand in a crowded market?

Here are five ways you can use education-based marketing to cultivate trust and build rapport with your audience by providing value upfront.

1. Create content that solves problems

People genuinely want to learn, and if you give them valuable insight, they're more inclined to trust in the integrity of your brand. 

Some content you can create includes:

– Blogs

– Articles 

– E-books 

– Podcasts

– White Papers 

– Video Tutorials

2. Offer Complimentary Discovery Calls 

Discovery calls offer a taste of what your prospects are getting themselves into. 

It also presents the opportunity for you to listen to their struggles and analyze how you can effectively help them. 

3. Host Webinars and Online Events

Online streaming events open up opportunities to share value-driven insights for people who have unanswered questions.

Plus, studies have shown that more people are inclined to ask questions if a platform is presented where engagement of this nature is encouraged. 

4. Create Online Courses 

Online courses not only showcase your authority and expertise in your field, but it also develops long-term relationships with people who have committed their time to your education programs. 

This plants the seeds of brand loyalty, brand familiarity, and brand advocacy. 

5. Offer Personalized Coaching Sessions

Some people prefer personalized guidance. It reassures them the advice you're giving is rooted in fully understanding their struggles and pain points. 

THE TAKEAWAY:

Paid growth is losing traction because of unfavorable ROIs and rise in competition.

This is where education-based marketing shines. 

It provides the value, insight, and proactive steps needed to create tangible results, all while planting seeds for cultivating long-term relationships with loyal prospects. 

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