Discovery Post: Personal LinkedIn Page

I checked out 50 landing pages of the top digital agencies in New York.

Here's what makes their copy so crisp. ⬇️

1️⃣ Fewer words
Have you ever visited a website and you were bombarded with text?

These websites get right to the point and waste zero real estate.

2️⃣ Great formatting
The variety of headlines makes the copy easy to read and visually appealing.

3️⃣ They're concise
Each agency clearly emphasizes what they excel in from the get-go.

There's no second-guessing of what they offer.

4️⃣ Tasteful testimonials
Everyone knows social proof is paramount when it comes to showing results.

These agencies carefully choose their testimonials that include buzzwords their future clients will love.

5️⃣ They use power words
You'll never find passive words like 'really' or 'very' on these sites.

Instead, you'll find words like Beautiful, Innovative, or Purpose-Driven.

6️⃣ Clear CTAs
A lot of websites make it difficult for the consumer to take the next steps.

But they know the game.

They strategically place CTA's throughout the content.

Who are they?

THE CHARLES GROUP
Massive Media
Major Tom
Crafted
Flightpath
NoGood
Emplicit
SmallGiants.Agency
L+R
Blank & Co.

To name a few.

P.S. What else do you think makes a great landing page?

hashtag#copywriting hashtag#landingpages