Brand Storytelling: LinkedIn Post

Anyone can sell shoes, a bag, or a computer. 
But not everyone can tell a good story.
Here's what you should focus on when you create content. 👇

👟 Nike doesn't sell shoes. They sell a mindset.

👜 Gucci doesn't sell apparel. They sell luxury.

💻 Apple doesn't sell computers. They sell exclusivity. 

Simply put, it's not about the product and its features; it's about how the consumer benefits from buying a particular brand. 

And the thing is, people like to bask in the idea of what it would be like if they bought something.

They may ask themselves, will it make me more attractive, give me status, or help me become successful?

A good story creates a narrative in their minds and builds anticipation.
So, focus on what the consumer wants and how they see themselves buying your brand.

Your unique and authentic selling point is what creates the story they want to buy.

#ecommerce #linkedin #socialmediamarketing

P.S. Which other companies do you think take this approach?