How to Differentiate Value Proposition and Unique Selling Proposition 

I've worked with numerous clients who were lost when it came to clearly identifying their brand voice. Often, they'd have complex jargon everywhere you look—whether it’s their website copy, emails, or social posts, they leave their audience’s heads steaming in confusion. And at the heart of that chaos? A murky understanding of their Unique Selling Proposition (USP) and Value Proposition (VP).