Sticking to a specific target group can be limiting. After all, there are only so many people when you focus on a niche. That's why you may be wondering if you can have more than one audience. Simply put, yes. By carefully segmenting your consumer base, you can focus on subgroups within your industry and keep your brand message consistent.

Imagine drinking seawater when you're famished. It might temporarily quench your thirst, but it doesn't truly satisfy your body's need for hydration. Similarly, marketing is a double-edged sword. It can create artificial wants, but true satisfaction comes from…