We see content every day. It calls out to grab our attention in any way possible. But why? What's the reasoning behind creating content? Well, when it comes to having a successful business, it's a necessity. Content marketing is changing the game by attracting as many people as possible so that consumers become fans, partners, subscribers, or frequent buyers.

There can be a lot of confusion when it comes to the relationship between brand loyalty and brand equity. Both are viable marketing strategies and play an important role in developing a company's brand image. But how are they related…