Marketing serves as a guide, connecting what customers desire with a business's products or services. As businesses battle the crashing waves of unpredictable industry trends—marketing acts as the lighthouse—illuminating a brand's solutions amidst the chaos.
In other words…

Brand awareness and purchase intention are two critical concepts in the world of marketing.
Brand awareness refers to the level of familiarity and recognition that consumers have with a brand, while purchase intention is a consumer's willingness to purchase a particular product or service.
These two concepts are closely related, but how does brand awareness actually influence purchase intention?

There can be a lot of confusion when it comes to the relationship between brand loyalty and brand equity. Both are viable marketing strategies and play an important role in developing a company's brand image. But how are they related…