How to Build an Audience for Your Brand

There are hundreds of thousands of brands in the world, and every last one of them face a similar dilemma. How to build an audience.

You can have flashy logos, a killer website, and a dedicated team who will move mountains for you. But without a solid strategy to pinpoint the needs of your target audience—you're fish out of water.

Fortunately, as you expand your horizons through this blog, you'll witness a change in perspective on how to amplify your brand that echoes throughout the cosmos.

Are you ready? Let's begin.

What is a brand? And how do you build brand awareness?

A brand is the identity of a product or service. It's the logo, the visual aesthetics, the way they speak, and the core values of why they do what they do. 

Not only that, a brand can truly shake sh*t up in someone's life.

Take Redbull, for example. Don't you get chills every time you see someone do some crazy stunt? 

It's that familiarity that establishes a physical and emotional connection with their audience. 

And this is how you build brand awareness. 

Once you establish your identity, it's time to showcase your kickass brand. 

Here's how:

1. Define your unique value proposition (UVP): 

What do you offer that's invaluable? Can you bring something to the table that everyone else can't? Think long and hard about what makes you an expert in your field and how your brand represents the cutting edge of your industry. 

2. Leverage Social Media: 

Social proof is one of the biggest influencers when it comes to someone making a decision. And it's no surprise, then, putting yourself out there in front of as many people as possible will skyrocket your brand growth. 

3. Content Marketing: 

Whether it's social media, blogs, videos, podcasts, or e-books, content is king in this digital jungle.

As a strategy for audience development, you want to create as much value as possible for your viewers so that they can actually say, "hell yes," I love this brand!

4. Collaborations: 

We often like to think we can get things done on our own. But truthfully, it takes a team to manifest big results.

Steve Jobs is often seen as the brilliant mind behind Apple.

But people sometimes forget that he had a massive team of talented engineers and marketers who worked tirelessly to make Apple what it is today. 

This is just the tip of the iceberg for building your brand. 

For now, let's move on to how measuring brand awareness is just as critical to ensuring your brand stays in the black.

How to Measure Brand Awareness?

In the universe of digital marketing, result-driven data is paramount. 

It's the beacon of light that points you in the right direction when you veer off course. Or, it's the blaring lights of a monster truck that show proof of your competence in your field.

Either way, using data to measure how your brand is performing is vital. 

Here are some key ways you can use metrics for measuring brand awareness.

• Customer Feedback and Testimonials — One bad review can reveal a weak spot in your brand. And positive feedback can validate your actions.
  Take note, adjust, repeat.

• Search Engine Results — We all know landing on the top spots of Google's search engine is a surefire way to boost organic traffic. And having a close eye on your SEO (Search Engine Optimization) strategy can help produce those results. 

• Social Media Metrics — Likes and follows are great, but is it the type of engagement you want or need? Social media metrics make analyzing your content much easier to adapt to trends and algorithms.

• Paid Ad Performance — Services like Facebook Ads or Google Ads put your metrics under a microscope. Shedding light on the number of impressions and click-through rates of your Ad campaign. 

How to Build an Audience Using Content Marketing

At the end of the day, all successful businesses want to create community, make a difference, and spread love and joy (and make money). 

Right?

BUT TO DO THAT, first, you must build an audience. 

And how do you build an audience? You guessed it. Content marketing. 

Below, you'll find out how to build an audience with some of the most prominent strategies businesses are using.

Let's take a look.

Social Media Marketing

Social media is a global marketplace, which means your audience can be as diverse as New York City. 

By having an eclectic group of people who see the value in your badass content, the world truly becomes your oyster.

As mentioned earlier, social proof helps influence decision-making. But more than that, social media marketing is a golden opportunity to personalize your message.

With a wide variety of tools, you can actively stay present with your viewers with live videos, stories, or trending tweets.

Email Marketing

Despite the immense changes in marketing tactics due to things like social media, email marketing has proven its relevance. 

And people on social can be fickle, but those who opt-in for a subscription or a newsletter—they're voluntarily inviting companies to send them more information about their product or service. 

Plus, email marketing has one of the highest ROI's (return on investment) when it comes to content marketing investments. 

Massive gains with a low overhead? It's a win-win! 

SEO Blog Strategy

Have you ever read a blog and thought, damn, that was helpful! This is where SEO blog strategy shines in your content marketing efforts. 

Not only do you add tons of value for the reader, but you also get to exemplify your voice. This is crucial because not everyone is going to like the way you put things in writing. 

But if they dig it, then bam! You got yourself a reader who just became more familiar with your brand. 

Also, SEO is one of the most beneficial strategies you can incorporate into your long-term goals. 

And blogs are a gift that keeps on giving. The more established your blog page becomes, the more visitors will visit your site year after year.

Video Marketing

Video is huge these days. Content you make on YouTube, TikTok, or Instagram reels all have the potential to go viral. 

And more and more people are turning to video as a source of information, not just entertainment.

That means creating videos offers a crazy amount of opportunity to present yourself in front of millions of people just from one video. 

Now it's not as simple as posting cat videos and hoping for the best. Although cat videos can be ridiculously popular. 

But with a proper content strategy and a group of talented people, video marketing is one of those things that can blow the roof off your marketing house. 

Repurposing Content and Staying Consistent

Thought it was over? The great thing about producing amazing content is that you can repurpose it into other channels. 

Now, before you get worked up and fire up 10 different marketing strategies, it's important to keep in mind—staying consistent is key. 

This can prove to be difficult if you're juggling more than you can handle.

So, when starting out, it's best to focus on two to three strategies and stick with them. (depending on your goals and budget) 

Once you've mastered one or two formats, then you can expand and explore repurposing your content.

Get Heard in This Digital Jungle 

Building an audience for your brand takes time, trust, and consistency. 

And there can be a lot of wasted time and resources if you don't know how to build an audience. 

But if done right, you'll have the leverage to amplify your brand awareness and foster relationships that actually build enough trust to bring in revenue.

So, are you ready to do what it takes to create content that stimulates brand growth? 

Shoot me a message and we can talk about how to amplify your organic traffic!